Rebrand? 8 Reasons to Consider Rebranding

Branding is determining what the perception of your business is to your audience. Rebranding is recreating or reshaping what that perception is. There are many reasons why a rebrand might be necessary. See if any of the reasons below resonate with your current situation.

What does Rebranding look like? Often people think of branding as the look a business has. This is what us strategists call the “brand identity”. This includes the colours, logo, font choices, and images that represent the brand. This then moves into the “verbal identity”, where the important choices of tone and messaging come in. An example of this would be the business name, tagline, and way you speak to your target audience.

8 Reasons to Consider Rebranding:

1. Your products or services have changed

As time goes by, our businesses change and grow. With this, we change and develop new offerings for our customers. When you make significant changes to what you offer, you may need to rebrand to capture the new direction you’re heading in.

2. Your brand feels and looks outdated

Sometimes you just need to refresh the look of your brand. Are the colours you’re currently using outdated? Maybe the font you use is a common one, and you would like to stand out a little more. Just like a fresh coat of paint, a rebrand can bring life back to a tired looking business.

3. Your struggling to attract new customers

Are you having trouble attracting new customers? Maybe your customer base has changed, or their needs have changed over time. A rebrand can help you connect with them by capturing what it is you can offer them, and getting it across clearly in your new brand.

4. You’ve outgrown your brand

Does your current brand hold you back from potential growth? When your ideal customer sees your current branding, do they see you as smaller than you really are? Maybe you are needing a more sophisticated look and feel. Make sure your brand grows with your business!

5. You need to stand out from the competition

Is your competition standing out more than you are? Is their branding capturing the audience you would like to reach? If you look at your branding compared to your competitors, what decision do you think your potential customers would make in choosing who to buy from? It is so important to stay ahead of the competition with your brand, wherever possible.

6. Your mission or strategy has changed

Does your branding align with the purpose behind your business still? Have you changed your mission, purpose, vision or values? Make sure what your audience sees and connects with, is true to what lies deep within your brand. If the two are inconsistent, your audience will know it.

7. Repositioning in the market

Often to keep up with changes in the market, a business will need to reposition itself. This could mean changing the look of a brand, the audience, or what you offer. It is a strategic move that is often necessary to grow.

8. Legal requirements

Sometimes it is for legal reasons that a business needs to rebrand. Whether it’s a name change that is needed, or the look of a brand is too close to a competitor, you must make the right decision legally. This is probably the most stressful reason to rebrand, but it critical that it is done right.

Whatever your reasons are to rebrand, try to have fun with it. Envision where you want to go in the future, and aim to have your brand get you there. Dig deep to examine what changes your brand really needs. Don’t rush it - take the time that your brand deserves, so that it can serve you best in the end. For ideas about rebranding, or to have a Discovery call with us, reach out!